Focus on Youth, Football & Alcohol

FYFA is a joint initiative aiming to reduce underage drinking and heavy episodic drinking among young people, as both strongly affect the health and welfare of Europe’s population.

Excluding tobacco and caffeine, alcohol is the psychoactive substance used most by young people in the European Union. Underage drinking and heavy episodic drinking of alcohol is of particular concern in Europe because it is related to the health and welfare of the population. A number of studies have linked alcohol use by young people to various problems, both short and long term.


no upcoming events


Lead by European Alcohol Policy Alliance

WP1 will ensure communication between all project leaders and partners, monitor the project as it runs, organize meetings and conferences, and produce an interim and final report. WP1 will provide overall coordination and management of the project and involve all project leaders and partners.


Lead by Alcohol Policy Youth Network

WP 2 will produce communication materials containing information about alcohol policy and early intervention, as well as publishing FYFA and its objectives. The materials will be targeted at key audiences and will include a leaflet, website and summarized final report.
Watch FYFA project summary video


Lead by Romtens

WP3 will evaluate FYFA's implementation, using predefined objectives. Aspects identified as hindering or advancing implementation will be fed back to partners. WP3 will produce an evaluation plan, as well as an interim and final evaluation report.


Lead by SHAAP

WP4 will review policies and practices relating to young people, alcohol and international sport – and gather evidence of best practices. WP4 will also interview high-level stakeholders and alcohol industry representatives. Deliverables will include a protocol review, interviews and a report of the findings.


Lead by ISS

WP5 will review policies in Belgium, Finland, Italy, Poland, Slovenia and the UK relating to young people, alcohol and sport. WP5 will survey national-level stakeholders and deliver a report on the findings.


Lead by VAD

WP6 will review local policies and practices related to young people, sport, and alcohol in six local youth sports clubs in six Member States – Belgium, Finland, Italy, Poland, Slovenia and the UK. WP6 will interview 6 senior managers at each local youth club and present the findings in a report.


Lead by EHYT

WP7 will conduct semi-structured interviews with 4 young men and 4 young women each from 6 Member States (Belgium, Finland, Italy, Poland, Slovenia and the UK) about alcohol and reducing alcohol-related risks and harms. A report will compile the findings of the interviews.


Lead by SHAAP

WP8 will see the production of a video summarising the interviews conducted in Finland, Italy and the UK about the interviewees’ exposure to alcohol marketing, their attitudes and behaviours in relation to alcohol and what they would consider to be effective practice.


Lead by PARPA

WP9 will promote the exchange of knowledge and good practices between and within European countries, and to raise awareness of alcohol related harm amongst policy-makers. To that end WP9 will deliver a roundtable, guidelines and a conference.

Latest news


Review of international policies and practices related to young people, alcohol, marketing and sports

An international review of polices relating to young people, alcohol, marketing and sports is the main deliverable of Work Package 4 of the FYFA project. The review was led by Scottish Health Action on Alcohol Problems (SHAAP) and support given by the European Alcohol Policy Alliance (Eurocare).

read more

KNVB lifts ban on drinking beer in stands of professional football

The Royal Dutch Football Association (KNVB) wants to lift the ban on drinking alcohol in the stands of professional football stadiums. Currently, that is not permitted. The KNVB recently informed about this decision the Dutch Institute for Alcohol Policy STAP. That while the KNVB last year (2017) completely restrained the use of alcohol along football fields of the amateur competitions.

read more

Finnish football club FC Honka invests in a non-alcoholic hobby environment for children and youth

FC Honka and EHYT -Finnish Association for Substance Abuse Prevention cooperate to prevent alcohol harm among children and young people and to support a healthy and sporty lifestyle. Sports are one of the most popular forms of youth hobby in Finland. More than a half of the young people under 18 participates in sports club activities. Sports are a good channel to reach people from all age groups and status. In addition to home and school, sports and sports clubs can provide a good platform for health promotion.

read more

Dangerous proposals in France - Sport as an incentive to drink alcohol

Perrine Goulet, MP in Burgundy March, proposes to reintroduce without limits the sale of alcohol in the stadiums under the pretext of support for small sports clubs.

read more

End Alcohol Advertising in Sport campaign in Australia

The End Alcohol Advertising in Sport campaign calls for alcohol advertising to be phased out of professional sports. This is an initiative by the Foundation for Alcohol Research and Education, supported by health organisations across Australia.

read more

It’s European Week of Sport – #BeActive

The event is an EU wide initiative, led by the European Commission and implemented at EU, national, regional and local level, with the help of national coordinators and in partnership with sports organisations and stakeholders.

read more

Project Partners meeting in Rome, March 2018

Second partners meeting took place in Rome in March 2018. Special guest Johana Gripenberg presented the STAD project.

read more

Serving of Alcohol at UEFA matches: Official Response from European Healthy Stadia Network

As part of its social responsibility programme, UEFA has committed to promoting healthy and active lifestyles, and works with its associate partner European Healthy Stadia Network CIC (Healthy Stadia) to develop sports stadia as ‘health promoting settings’.

read more

FYFA Kick Off meeting took place on the 4th and 5th September 2017 at the CHAFEA office in Luxembourg.

Participants were welcomed by CHAFEA and presented the mission and activity of CHAFEA. DG SANTE updated on a few topics regarding alcohol policy.

read more


Final toolkit

Final conference



co-funded by health programme

co-funded by health programme

co-funded by Scottish Government

Co-funded by the Scottish Government